Doritos spot

I'm not sure if this really qualifies as a low budget spot for most of us, but Film & Video has an interview with Director Eric Heimbold on a spec spot he did for Doritos that aired during the Super Bowl:

Director Eric Heimbold's spec ad for Doritos, "Power of the Crunch," didn't win the grand prize in the company's "Crash the Super Bowl" contest, but Doritos decided to air it during the game anyway, along with the eventual winner, "Free Doritos." That's a testament not only to the fan enthusiasm Heimbold was able to drum up for his irreverent spot online, but also to the production values apparent in the self-financed spot — which Heimbold shot on a single day in downtown L.A. with a donated Red camera, a tiny lighting package, and a dedicated, fast-moving crew working free or for peanuts as a favor. (It didn't hurt that Heimbold opened the spot with that vaudeville standby, the girl in the Velcro dress.) We got Heimbold on the phone to talk about working fast, fixing it in post, and bringing sexy back.